Customers are demanding, well connected and informed. Thus, brands and merchants must increasingly focus on providing their customers and prospects an entertaining, inspiring and efficient shopping experience or risk losing business. In a world where retail giant Amazon is eating up more and more market share and even popular brands are becoming commoditized in the process, experience-led commerce is one of the most promising strategies to achieve differentiation, recognition and drive new customer sales.
A fundamental building block for these shopping experiences is to merge editorial content with commerce elements. As many companies are already equipped with suitable teams and technology, the goal is to build bridges in smart ways, with regard to their organizational structure as well as the technologies they use.
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