Customer-Centric Commerce
Today’s customers expect you to know everything about them regardless of channel or touchpoint, but simply knowing is not enough. Using that knowledge to engage customers in a personalized and relevant manner is what allows you to differentiate your brand, delight your customers and grow your business. Yet most businesses do not have the infrastructure to facilitate this omnichannel customer view.
Moreover, many companies lack the real-time inventory visibility across channels needed to offer customers a buy anywhere, get anywhere experience. Disjointed order management capabilities make it difficult to efficiently manage and fulfill orders. A clash of legacy systems and new channel technologies has resulted in siloed systems and redundant data. Trying to synchronize critical inventory and customer data across customer facing systems is difficult or even impossible, resulting in brand discontent, customer frustration and business inefficiency.
Businesses must move beyond the limits of individual channels and touchpoints to deliver a cohesive omnichannel experience. With an infrastructure that unifies business applications and the data that feeds them, it is possible to create a seamless, channel-agnostic, personalized shopping experience.
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