Case study shows one retailer tripled dollar value recovered from cart abandonment emails.
As consumers turn increasingly to mobile devices to browse, compare, and shop, retailers are plagued with finding the best ways to boost sales and reduce cart abandonment. According to a recent infographic from the Conversion Center, more than 68 percent of ecommerce shopping carts are abandoned before the transaction is completed. Retailers often rely on email marketing campaigns to convert abandoned carts into completed purchases, as Innovative Retail Technologies reported. But while email can be one of the top revenue drivers for retailers, such campaigns also can be complicated and time consuming, requiring consumers to enter their email addresses to follow up on abandoned purchases.
Now, Barilliance, an e-commerce personalization solutions provider, has launched an innovative new feature called the Triggered Email Booster, which allows online retailers to retarget any visitor arriving from their email blasts with personalized abandonment emails, all without requiring them to enter their email address.
This new feature overcomes the challenge of most abandoned carts – the fact that many visitors to e-commerce sites shop and abandon their carts without ever entering an email address. This new feature allows retailers to capture the email for historical visitors, without requiring them to enter their address again, and then to send them retargeting emails.
With the Barilliance Triggered Email Booster, when a visitor lands on an ecommerce website from a link in a newsletter, they can be automatically paired with their associated email. Online retailers can then identify previously anonymous shoppers without requiring them to enter their information. It works via a special pixel code at the bottom of the newsletter template.
Barilliance introduced the new feature to selected customers last November. “The impact was almost instant for each and every one of the customers that added the pixel to their email blasts,” says Ido Ariel, Barilliance co-founder. “On average, implementing the Booster feature has not only increased the number of the cart abandonment emails sent out by the retailers, but has tripled the Dollar value of the recovered sales,” he adds. “Rarely does one feature have such a direct impact on conversions, as in the case of the Triggered Email Booster,” he summarizes.
In a recent case study, Retailer X was able to amplify the number of email acquisitions by implementing the Booster from 2 percent to 16 percent, allowing them to significantly increase the number of cart abandonment emails sent and more than triple the dollar value recovered form cart abandonment emails.
