Companies Will Leverage Data From NOMi Traffic Counters to Drive Best-Practice Actions for Retail Associates Using the Reflexis StorePulse® Real-Time Store Execution Platform
NRF BIG show, January 17-20, 2016, Jacob K. Javits Center, New York City
AT NRF, Visit Reflexis at Booth 3717 and NOMi at Booth 3581
DEDHAM, Mass., January 8, 2016: Reflexis Systems, Inc. and NOMi today announce a technology partnership to combine both companies’ core solutions to enable better customer service in retail stores. Using NOMi Brickstream® sensors, retailers can now analyze customer traffic patterns, consumer browsing data, and customer dwell times. Reflexis StorePulse then takes the data provided by NOMi sensors and generates best-practice actions for retail associates to take in response. This allows stores to reallocate labor in real time to where it is needed most to provide the best possible customer service.
“Retailers have huge amounts of data at their disposal to analyze customer preferences and buying patterns on their websites, but not much to help associates respond to real-time traffic patterns and personalize the customer shopping experience in store aisles,” says Brett Walker, Vice President of Global Alliances and Solutions Consulting for Reflexis. “Using data from NOMi sensors, the ReflexisStorePulse real-time store execution platform helps retailers know when and where labor is needed. The most important place in the retail store is the three feet between an associate and the customer. This partnership will help retail associates get in front of their customers so they can maximize selling opportunities.”
“The Brickstream 3D+ is a best-in-class stereo video sensor that combines traffic counting, Wi-Fi, and BLE in a single device,” says Steve Hornyak, SVP of Sales & Marketing at Nomi. “By combining the in-store analytics from NOMi sensors with the StorePulse platform, Reflexis is enabling retailers to respond in real time to customer demand and surprise events.”
About Reflexis Systems, Inc.
Reflexis is the pioneer in real-time store execution and workforce management solutions that enable retailers to execute their customer engagement strategy flawlessly and uncover profit. The Reflexis platform of real-time store execution, task management, KPI/compliance, time and attendance, and labor scheduling (including budgeting, forecasting, and employee self-service) enables retailers to align store labor/activities to corporate goals and institutionalize best-practice response to real-time metrics and alerts.
For the past 14 years, more than 200 of the world’s best companies in multiple vertical categories such as retail, hospitality, and Quick Serve Restaurants have reported dramatic improvements in compliance with corporate strategies; higher productivity of corporate, field, and store employees; and increased revenue and profitability after implementing Reflexis workforce management and real-time execution solutions. Reflexis StorePulse® (patent pending) synchronizes activities with real-time KPIs, alerts, and customer demand. Stores, hotels, and restaurants can systemically execute best practices to provide a greater quality of customer engagement, leading to higher revenues.
Reflexis Systems, Inc. is privately held and headquartered in Dedham, Massachusetts and has offices in Atlanta, London, and India. For more information, visit www.reflexisinc.com. Follow Reflexis on LinkedIn, Facebook, Twitter, YouTube, Google+, and Instagram: LinkedIn | Facebook | Twitter | YouTube | Google+ | Instagram
About NOMi
With 175,000 sensors deployed worldwide across 1000+ customers and 55 global partners, NOMi is the market leader in retail store analytics. By combining best-in-class sensor hardware with a comprehensive software suite, NOMi helps businesses deliver the best possible in-store experience by maximizing efficiency across operations, marketing, mobile and loss prevention. NOMi has 90 employees with offices in Atlanta, New York City, London, Shanghai, Berlin, and Singapore. For more information, visit: https://www.nomi.com
SOURCE: Reflexis
