Guest Column | March 21, 2016

Is Your Field Team Making The Most Out Of Their Retail Store Visits?


By Matt Talbot,  CEO, Co-Founder, GoSpotCheck

Read Part 1

Field teams form a powerful front line— visiting retail accounts, collecting critical data and communicating intelligence back to management. However they are conducting their business in silos, unaware of how their work plays a part in the larger enterprise. All too often field teams are simply going through the motions—asking prescribed questions without knowing the importance behind them.

In today’s unpredictable and volatile marketplace, it is critical that field teams be proactive to deliver actionable value. Here’s how you can ensure your field team has the right tools and ancillary support they need to make the most out of their retail store visits.

As a manager, provide a clear picture of the information needed to make impactful business decisions. Make sure your field team knows exactly what kind of information they need to be collecting, and why the business needs access to this insight. Having a clear picture of the end goal or result incentivizes field teams to collect the most accurate and thorough data possible.