Among all the facets of retailing, employee motivation is one of the most important and manageable factors for success and profitability. A disgruntled sales associate is unlikely to connect well with customers. Retailers looking to increase wallet share and drive desired behavior such as increased cross sell/up sell opportunities, improved customer service and customer retention rely on incentive comp plans and strategies. Indeed, as the C-suite seeks to implement technology and operations solutions that promise to drive increased business performance levels, Incentive Comp has gained renewed attention. Retailers know that incentive comp plans can offer a host of advantages that impact the bottom line, and as such, retailers are deploying these solutions as a foundational layer.
Join Erin Harris, executive editor of Integrated Solutions For Retailers, Fred Sass, Worldwide Marketing Executive for the Sales Performance Management (SPM) division at IBM, and Laura Roach (Senior VP Marketing and Customer Success, OpenSymmetry to learn why an incentive comp plan matters for your business.
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