Better experiences now possible as Magento-based online platform integrates with NCR in-store systems and NCR offer-delivery engine for ClubBev! members
New York –BevMo!, the largest specialty beverage retailer on the West Coast, successfully launched its new digital platform using the NCR eCommerce Click & Collect platform. NCR Corporation (NYSE: NCR), the global leader in consumer transaction technologies, had previously deployed Advanced Checkout 7 and Advanced Marketing Solution, NCR’s integrated promotional offer-delivery engine, at all 157 BevMo! stores. With the launch of the Magento Enterprise-based NCR solution, ClubBev! Members can now share the same loyalty club shopping experience regardless of whether they are in-store or online.
“The greatest benefit of the new platform is that BevMo! can now take full advantage of our CRM capabilities by initiating promotional offers to specific ClubBev! Members that are properly managed no matter whether the shopper comes to our stores or chooses to shop online,” said Dan Carter, BevMo!’s Chief Financial Officer.
NCR eCommerce Click & Collect has the flexibility and power to enable a next-level retail experience that consistently crosses channels. The platform enables shoppers to initiate transactions on the merchant’s website, for example, then complete them via in-store pickup. While online, shoppers can select items, access pricing information and promotions, and choose standard and mobile payment options.
“BevMo! is a forward-thinking retailer, using omnichannel platforms to drive their customers with a rich, integrated, and personalized experience across each channel,” said Bill Nuti, Chairman and CEO, NCR Corporation. “NCR continues to drive our strategy of omnichannel experiences through the industries we serve, leveraging powerful software platforms and endpoint technologies to create an exciting user experience.”
“Prior to the delivery of NCR eCommerce Click & Collect, the power of NCR’s Advanced Marketing Solution offer-delivery was limited to just in-store use. We were excited to be the first client of NCR to elevate the power of Advanced Marketing Solution to meet customers wherever they shop – in our stores, at their homes on the web, or on the road with their mobile devices – whether it be for immediate purchase, one-hour pickup at BevMo! stores, same-day home delivery, or overnight shipment,” said Bob Graham, BevMo!’s Vice President of IT. “The power of Magento’s Enterprise open source platform, with its rich 3rd party eco system, and NCR integration capabilities allowed the BevMo! and NCR teams to deploy our new integrated eCommerce platform in record time.”
SOURCE: NCR Corporation
