Podcast | March 14, 2016

Why Commerce-As-A-Service Is Redefining Omni-Channel Retailing

Art Lawida, President, commercetools, Inc.

Arthur Lawida, president of CommerceTools, talks to Erin Harris, chief editor of Innovative Retail Technologies, about commerce-as-as-service and why it’s a smart model for retailers struggling to excel in omni-channel retailing. Lawida explains commerce-as-a-service in detail and how it’s redefining the way retailers operate their businesses.

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