The consumer goods to retail supply chain has clearly been the most prominent and quite arguably the most important sector of the supply chain for decades.
Just consider how many supply chain developments and innovations have come from this sector, such as the UPC code, Efficient Consumer Response (ECR), continuous replenishment, Quick Response, Collaborative Planning, Forecasting and Replenishment (CPFR), the EPC RFID tag and more.
Of course, many of the companies most associated with supply chain excellence are either consumer goods manufacturers or retailers, including Walmart, Procter & Gamble, Unilever, Amazon and many others.
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