By Susan Wall, Vice President of Marketing, Bronto Software
You’ve got an email from your favorite brand announcing a promotion too good to pass up. You’re on your lunch break, or on the train home, or just chilling on the couch with your smartphone and you click on the link. But you can’t shop. A pop-up obscures the text, the photos are rendered awkwardly, there are too many steps to purchase that are hard to navigate on a small screen. You give up.
But personal experience isn’t enough to persuade your company to invest resources in mobile design, so let’s look at some numbers. We recently commissioned a survey of 1,000 US adults to explore how people browse and buy online.
Here are a couple of numbers to think about: