By Kevin Kearns, ShopperTrak
Last week, Chicago was host to Retail Summit 2016, ShopperTrak’s revitalized, annual client event. Retail Summit 2016 explored far beyond mere data usage. Attendees gained insight from industry experts, met with peers to trade best practices, and gained a deeper understanding of retail analytics. Here are a few of the best moments and top takeaways from the Summit:
1. Bob Phibbs, The Retail Doctor, stressed the importance of placing the customer at the center of everything we do. An exceptional experience is as much the shopper’s encounter with associates as it is the setting.
Train associates to connect with shoppers by utilizing four key steps – Stop, Look, Approach and Engage (and remember to use the right words – “good morning!”). Take time to train employees to improve the shopper experience and earn greater conversion in store.
