Guest Column | March 4, 2016

Commerce As A Service: Focus On The Customer Experience, Not The Commerce Technology

Art Lawida, President, commercetools, Inc.

By Arthur Lawida, President, commercetools, Inc.

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According to Forrester, customers that have a great content and commerce experience spend on average 40% more on a retailer’s site then people coming just to shop. Yet, most retailers are not taking advantage of this opportunity.

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