Article | May 23, 2016

A Run To A Store Still Relevant In The Digital Age

Grocery And Convenience Store IT News For VARs

My wife competed in the 2016 Boston Marathon this past April. For months leading up to the race, she ran countless miles and did various exercises to prepare. It was all worth it in the end and the pride our children and I felt watching her stride across the finish line was immeasurable.

It’s safe to say that nearly anything in life takes some measure of time and dedication just like training for a marathon. Consider your retail merchandising efforts: When planning your marketing campaign, you follow a strict program so that you stand out ahead of your competition. You study your target audience and figure out what measures you need to take in order to reach them. This is like a runner learning to set the pace. At retail, the consumers set the pace and you need to understand their expectations in order to keep up.

So, what factors make a run to a store still relevant in this mobile e-commerce market to today’s consumer?