The mobile consumer presents a tremendous opportunity for restaurant operators. Recent National Restaurant Association (NRA) research found that 43 percent of adults say they’ve used the Internet to place an order for takeout or delivery. Nearly 60 percent of adults have visited a restaurant’s website, and 58 percent have viewed a restaurant’s menu online. Most of that online activity is taking place on smartphones while consumers are on the go and making their mealtime decisions. NRA’s research indicates that 52 percent of U.S. Internet users would likely use a smartphone or tablet for ordering takeout and delivery if possible. That figure climbs to nearly three quarters among the millennial population.
